by Chad Cheyney
I
give a short talk at the Lost Rivers Grazing Academy about paradigms. (No...not
"pair of dimes".) The human brain is lazy, and paradigms are a trick
the mind uses to make dealing with the world easier....at least for the brain.
Paradigms also keep us from seeing (and understanding) the world and our
businesses and professions in new or different ways....because..."that's
the way we have always done it."
Examples
of paradigms include things like learning the position of lights on a traffic
signal indicates "go" and which indicates "stop"...so you
don't have to think about the color...or the shape of the graphics on
playing cards, so you don't have to think about the color....or more
importantly to, for example, the (former) Swiss watch manufacturers, that you
can use electronics to run a watch and not gears and springs...or to Eastman
Kodak, that images can be made electrostatically , rather than with acetate
film, silver nitrate and other chemicals....
Many
cattle ranchers are in the paradigm that ranching is all about the cattle.
Cattle disease, cattle genetics, cattle breeds, cattle pharmaceuticals, cattle
supplements. Dave Pratt of Ranch Management Consultants took exception with an article
that promulgated the idea that in this world the part of ranching most under
the operators control is genetics. It’s not that genetics are not
important....but unless you have these other issues under control, it’s not
on the top of the heap of ranch business issues for serious consideration for ranch profitability and sustainability....read Dave's article...
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