National Beef Quality Audit Open Until Feb 6--Please take 10 minutes!!

Widespread response from cattle producers across the United States will continue to  provide a strong production sector voice in the results and strategy of the National Beef Quality Audit (NBQA). To assure full opportunity for producers to participate we will keep the survey open until February 6, 2012. The survey can be taken online at http://www.cattlesurvey.com/ and requires less than 10 minutes to complete. Your help in asking producers to participate is greatly appreciated.

We need producer input for the following reasons:

1. The results of the survey will help drive the recommendation from the National Beef Quality Audit and assure that the strategies are developed based on a strong grassroots message.

2. Results of the NBQA will be used to enhance the beef industry’s message to supply chain partners, opinion influencers, and consumers. The survey provides an avenue for U.S. cattle producers to tell their collective story about on-ranch commitment to quality.

3. NBQA results will be used to demonstrate value to international customers.

Historically, the NBQA has yielded significant value to our industry by driving continuous improvement initiatives, providing strategic focus, and demonstrating opportunities for increased demand and profitability.

Sincerely,

Tom Field, PhD
Executive Director, Producer Education