Discovery Networks will feature farmer/rancher videos

Marlys Miller, Editor, Pork Magazine
PorkNetwork.com
November 15, 2011

Real farmers and ranchers will be telling their stories in the weeks ahead to help Americans learn more about how food is grown and raised. The effort includes documentary-style videos that will begin airing across the Discovery Communications' networks (TLC, Discovery, Discovery Science, Discovery Fit & Health, Identification Discovery, Planet Green and Animal Planet).

The videos will run from Nov. 14 through Dec. 25, under a partnership between U.S. Farmers &Ranchers Alliance and Discovery Networks. The project will include three, 60-second videos and one long-format video, which will run from 4 to 7 minutes. The program will be promoted through a targeted online banner ad campaign on Discovery Communications' online properties as well.

Along with real-world farmers and ranchers, the videos will feature U.S. consumers - not actors- to talk about how food is grown and raised. Discovery identified and secured the consumers. "These individuals are real consumers, who have real questions and make real decisions about the healthy choices they make for themselves and their family every day," say USFRA officials.

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